Ultra Pure Soft Water TVCM

Aug 01 - Aug 14, 2012

Ultra Pure Soft Water, teamLab, projection mapping, 3D

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teamLab,  MIURA CO., LTD, 2012, TVCM, 30sec, Dance: AYU・RUNA, 2goo,  Sound: FOLK: LORE(KAIRI×NI-SHIMA×Sh0h)

MIURA CO., LTD.’s “Ultra Soft Water TVCM” presents the world through Interactive Projection Mapping. We built a MR (Mixed Reality*) studio for a freely moving camera to create and capture Interactive 3D Projection Mapping* in real-time. This video demonstrates how the Project Mapping interactively works in real-time with the dancers’ movements.

[Technology Utilized for this Project] 

1: 3D scan was used for data acquisition on the dancer’s movement and range. In order to correspond with fast dance movements, a high-speed sensor was used. The sensor also has the capability to follow multiple dancers at once.

2: Sensors attached to cameras were used to capture the space. Rendering and projection was carried out in real-time (the projection was altered depending on the camera angle. Using combined camera views it is possible to materialize a sense of reality). The projections are not just moving in relation to the space, but also operate in real-time with the dancers’ movements.

3: Using the above-mentioned information, with five projectors we were able to create performance in the space through Projection Mapping in real-time. For example, while the projector is providing output for background images and lighting, the data of the dancer positions is also acquired and implemented into the lighting system. In the future this could be a new way for stage, show, and concert lighting.

4. All of the audio was made completely by three Human Beat Boxers. Despite being sound imitations, the viewer can intuitively appreciate the acoustics of water. In the Mixed Reality airspace, it is possible to cross back and forth over the threshold between the real and virtual.

* Projection Mapping: A filming technique that allows synchronization between real objects and virtual images through use of a projector. It is not just simply projecting onto a flat surface, moving images or computer graphics can be projected onto; architecture, furniture, uneven surfaces, and more. According to an image’s movements or changes the object can appear to move and change as well. Natural light is also a factor.

* Mixed Reality: Technology that processes film data and allows reality and Computer Graphics to naturally blend in real-time. Combining the wealth of data from reality and the compatibility of CG offers filming possibilities beyond Virtual Reality.

* Human Beat Box: Using just the mouth to do ‘beat boxing.’ Voice Passion is a human beat box group. Using noises from the mouth and nose (sometimes putting the hand against the mouth, or using the tongue) to imitate sounds such as record scratches, bass, rhythm machine tones and alterations, typically a single person can do everything at once. It is another technique to create break-beats. Performers can be referred to as Human Beat Boxers or just Beat Boxers.

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