Play with Onitsuka Tiger by teamLab@KITH BROOKLYN

Onitsuka Tiger teamLab

teamLab, 2012, 50sec

Onitsuka Tiger teamLabOnitsuka Tiger teamLabOnitsuka Tiger teamLab

An interactive CG model design and animation of Onitsuka Tiger shoes, CALIFORNIA 78 OGVIN, that react and respond to people’s movement. Stand before the signage and lift your legs or jump, the animation displayed in the monitor responds and CALIFORNIA 78 OGVIN shoes mimic your movement. The animated shoes don’t just copy the movement of the person in front of the signage, they respond to specific actions with special responses.